Vision-assisted pickup
Computer-vision occupancy detection is designed to keep pickup accurate and hands-free — no facial recognition, ever.
Smart Retail. Reimagined.
The Coffee Destination Builtfor the Future of Retail
OREL Smart Retail unites the OREL Van, OREL Coffee, and OREL Smart Pickup — a technology-enabled platform designed for premium, high-traffic venues.
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The OREL Thesis
OREL is a smart retail technology platform, with a premium coffee concept as its first commercial deployment — built for the future of high-traffic retail.
One ecosystem
Four connected parts of a single platform
From the operating technology to the vehicle it lives inside, every layer of OREL is designed to work together.
How it connects
One connected flow, from order to insight
OREL is designed to link every step of the retail moment — so operators move faster and guests are served with precision.
- 1
Guest
Orders in person or ahead
- 2
POS
Connected point of sale
- 3
Barista Workflow
Guided preparation queue
- 4
Smart Pickup
Vision-assisted handoff
- 5
SMS
Automatic customer notify
- 6
Analytics
Fleet & venue insight
Built in
Capabilities designed for premium venues
Automatic notifications
The moment an order is ready, customers can be notified automatically — reducing wait confusion at busy venues.
Fleet & venue analytics
Throughput, dwell time, and demand patterns are intended to give operators a live view across every location.
Bring OREL to your venue
Partner with a smart retail platform designed to elevate premium, high-traffic spaces.